Anyone who has ever had the opportunity to be close to a sports club knows perfectly that acquiring sponsors is a long and tedious job. In this text, we will try to bring this subject closer and at the same time make this task to no longer seem to you an impossible mission. We invite you to continue reading, if you are interested.

Potential

The number of fans at matches, the number of visits to the website or the number of fans in social media. All these values indicate your marketing potential. The higher each indicator is, the more likely sponsors will look at you in a favourable way.

Prepare all the previously mentioned data in an accessible form so that it looks as professional as possible when presenting them to potential sponsors. 

Fans are the most important

The global coronavirus pandemic made the participation of fans in sports events impossible. In many cases, this has an impact on the disposition of teams. There is nothing more beautiful than a victory over an eternal rival with loud group of cheering fans.

You need to remember that fans are the most important and at the same time the closest group to your team. It is possible that among this group there are be people willing to invest their funds in order to help the club. There were a lot of such cases throughout history.

Creation of the offer and valuation

The sponsorship rights and benefits you offer to potential investors obviously have their value. It is therefore important to create a special price list together with the offer for your "services". However, you should not overdo the stakes. Their amount must be adequate to the reputation and the aforementioned potential.

In the era of ubiquitous digitalization, it is important that this offer is created not only in paper form, but also in an extremely attractive digital version. A short video recording or presentation will certainly make a great impression on possible future sponsors.

Let's talk 

It cannot be denied that the size of the club you are associated with determines the type and scale of your activities. When you hold an important position in a regional team, local entrepreneurs are very likely to be your sponsors. They are the group worth approaching to negotiate possible cooperation, because in such a narrow environment, even the smallest advertisement will be mutually beneficial.

The situation will be slightly different in the case of larger clubs. Here the task is slightly more difficult. Be prepared for long and exhausting conversations. However, when you approach such a task with full concentration and present your team in a good light, there is no way that you will regret it.

Cherry on top

If you followed all the previous steps as instructed, it is very likely that you will soon sign your first sponsorship deal. You probably only need the last details, such as the time and place of the advertisement in the case of digital form, or the place and size, when it comes to stationary advertising (banners, posters).

Start of such cooperation is a great success. At the same time, however, it is the beginning of the path that you will go through with your new partner (sponsor). Remember that having a good relationship with them is the key to success.