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24/02/2021

Advertising in sport facilities- how to make use of your space?

Nowadays, a stadium or hall is not only a place where various sports events are held. These facilities are also an ideal field for advertising services of regional entrepreneurs. How to convince them to try out this possibility?

Prepare advertising space

Let's be honest.Have you ever noticed an advertisement, which was placed in the very corner of the hall or stadium, being completely invisible to the average person? The answer seems rather obvious.

So, counting on the interest of advertisers, it is worth preparing your facility for provision of this type of service. The area around the main hall is considered to be the most attractive. Therefore, it should not be obstructed by any unnecessary elements of equipment. The same goes for the stadium. The barriers surrounding the pitch are an ideal advertising space. Take all of the above that into account when taking care of the way facility looks.

Be opened for locals 


Let the first to throw a stone to those of you who have not participated in the so-called open days. Such events are periodically organized by various educational institutions to encourage young people to take advantage of their educational offer. 

It can be worth trying to to create a similar "spectacle" at the sports facility. This event can take the form of a picnic or a festival. Local residents will then ensure that your sports complex is open to people and friendly. Who knows if your future business partners won't be among these guests.

Create a price list

Obviously, a specific form of advertising in a sports facility comes with a price. A different rate is appropriate for placing a small advertising poster in an inconspicuous place of the stadium, and another for a huge banner in the center of the sports hall.

Therefore it is important that people interested in buying such an advertising space will be able to familiarise themselves with the strictly defined pricing rules. That is why you should creating a dedicated price list for this all the types of services.


Take care of your reputation 

Professionalism is significant in many aspects of everyday life. That includes the case of broadly understood sports marketing. Therefore, if you want your sports facility to attract more and more advertisers, you must take care of its reputation.

So make sure you have exemplary contact with entities and companies with whom you want to tie business relations. The more satisfied they are with relationship between you and them, the more likely they are to recommend you to others


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